Business success is about making decisions

Does your business stagnate? Do you find yourself delaying about investing time and money in your business? Should I run a Facebook campaign or should I stick to a half-page ad in a local newspaper? Should I hire a web designer or stumble yourself? What works now?

Changes cannot be avoided. But when and how should I change my marketing strategy? I have heard about developing culture, or business DNA, like experts now call it. What does everything mean? Does that mean a complete makeover for my business? Not really.

Developing DNA in your business can be as simple as making some small changes. It involves sitting and planning the attack method that creates the business you want. For example, let’s say you have a mechanical workshop and you find that you work 6 to 7 days a week. You make good money but you don’t have time left for your hobby or family. You have 3 options.

Option Number 1: Continue to do what you do and learn to hold it.

Option number 2: sell and move.

Option Number 3: Find a way to make the changes you need to live the life you want to live.

Which option will you choose? I have a friend who is in the exact same position recently. This person likes racing cars but he can no longer follow his desire because he has a car club that calls on time on weekends. About one third of his income comes from this club. He has a real dilemma. He knew that he could not continue like this. His lifestyle is not there and he wore quickly.

Even though he refused at first, he was driven by a business mentor to let the car club go and focus on the market he liked the most … the local family market. How did he leave? In 3 months after the car club went and lost one third of his income, he had everything back. He has many loyal customers who have been with him for some time and their children are now growing up. With the Car Club away, he now has time to grow this new local market. He now works only 5 and a half days a week and he has his life back.

Produce only one brave decision that allows this entrepreneur to change his life. By making option number 3, the choice means that it can create a new DNA for its business, which matches its lifestyle that is preferred and builds its success.

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